The Scientific Reason Why Your Habits Don’t Stick

Graphic by the author.

You and I both have probably read thousands of words of self-help literature about forming healthy habits and ditching harmful ones. You might be familiar with the 66 days rule, first reported in a study by researchers at University College London in 2010. We’ve read everything about the power of…

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Denisa Blackwood

Denisa Blackwood

Scientist based in London. I write about tech, science, society and mental health. For collaborations, get in touch at denisa.blackwood [at]protonmail[dot]com