The Scientific Reason Why Your Habits Don’t Stick
No, it’s not because you ignored the 66 days rule
5 min readFeb 14, 2022
You and I both have probably read thousands of words of self-help literature about forming healthy habits and ditching harmful ones. You might be familiar with the 66 days rule, first reported in a study by researchers at University College London in 2010. We’ve read everything about the power of…
